We surveyed the value chain, from raw material producers to wholesale and retail outlets (Fig.1) and determined who the eastern redcedar market participants are, the array of products that are currently being marketed and the supply and demand trends. To better understand the market, we analyzed the forces that drive competition and determined the factors that influence entry into the redcedar market, the characteristics of the value chain, the relative power of the value chain participants, potential substitutes for eastern redcedar and the level of rivalry in the market.