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The Center for Agroforestry

Meet the UMCA Faculty and Staff

Michael Gold

Michael Gold, Ph.D.


Associate Director, UMCA
Research Professor, Department of Forestry

203 ABNR, Forestry
Columbia, MO 65211
(573) 884-1448
goldm@missouri.edu

Research Administration

Associate Director, UMCA.

Outreach

Direct center's Outreach program.

Teaching

Teach online course, FOR 4385/7385 - Agroforestry I: Theory, Practice and Adoption, as part of an online (nonthesis) Masters in Agroforestry program. http://online.missouri.edu/degreeprograms/agroforestry/index.aspx

Research Foci

Marketing research on nontraditional products (e.g., chestnut, elderberry) to enhance market development of agroforestry products; chestnut orchard production and market research directed to development of chestnut (mainly Chinese cultivars - Castanea mollissima) as a viable horticultural crop for Missouri producers.

Current Grants

  • Increasing Agroforestry adoption and Networking in the Midwest through Targeted Professional Development. Funding Source: USDA NC SARE - North Central Sustainable Ag Professional Development Program. Amount Received: $74,842. Dates: 1/1/2013 - 12/31/2014
  • Developing Successful Marketing Strategies for Elderberry Growers and Value Added Processors: A Model for Specialty Crop Development in the U.S. Midwest Funding Source: USDA NC SARE - North Central Sustainable Ag Research and Education. Amount Received: $105,427 Dates: 1/1/2011 - 12/31/2013
  • Exploring Global Challenges for Forestry through U.S. - Costa Rica Research Scholarship. Funding Source: USDA International Science and Education (ISE) Amount Received: $148,007 Dates: 7/01/2011 - 06/31/2014

Selected Publications

  • Cernusca, M.M., L.D. Godsey and M.A. Gold. 2012. Using the Porter Model to Analyze the U.S. Elderberry Industry. Agroforestry Systems. 86(3):365-377.
  • Jose, S., M.A. Gold and H.E. Garrett. 2012. The Future of Temperate Agroforestry in the United States. In: Garrity, D.P. and P.K.R. Nair (eds). Agroforestry - The Way Forward. Advances in Agroforestry Book Series, Springer Science.
  • Jose, S. and Gold, M.A. 2012. Agroforestry. In Rowe, D. (Ed.) Achieving Sustainability: Visions, Principles, and Practices. Macmillan Reference, MI, USA.
  • Gold, M.A. and S. Jose. 2012. An Interdisciplinary Online Certificate and Master's Degree Program in Agroforestry. Agroforestry Systems. 86(3):379-385.
  • Valdivia, C., C. Barbieri and M.A. Gold. 2012. Between Forestry and Farming: Policy and Environmental Implications of the Barriers to Agroforestry Adoption. Canadian Journal of Ag. Economics 60(2):155-175.
  • Cernusca MM, Aguilar FX and Gold MA. 2012. Post-purchase evaluation of U.S. consumers' preferences for chestnuts. Agroforestry Systems. 86(3):355-364.
  • Byers, PL, AL Thomas, MM Cernusca, MA Gold and LD Godsey. 2012. Growing and Marketing Elderberries in Missouri. Agroforestry in Action Guide AF 1016-2012. 12 p. http://www.centerforagroforestry.org/pubs/#agro
  • Hunt, K, M Gold, W Reid and M Warmund. 2012. Growing Chinese Chestnut in Missouri (revised). UMCA Agroforestry in Action Guide AF1007-2012. 16 p.
  • Aguilar, F.X., M.M. Cernusca, M.A. Gold and C. Barbieri. 2010. Frequency of consumption, familiarity and preferences for chestnuts in Missouri. Agroforestry Systems 79:19-29.
  • Gold, M.A and C. McKinley. (eds). 2010. Redcedar - Challenge or Opportunity. Workshop Proceedings. Springfield, MO. Aug 9-11, 2007. 156 p. http://www.centerforagroforestry.org/pubs/proceedings.php
  • Gold, M.A. Gold, M.A. and C.R. McKinley. 2010. Preface. In: Gold, M.A. and C.R. McKinley (eds.). Redcedar - Challenge or Opportunity. Workshop Proceedings. Springfield, MO. Aug 9-11, 2007.
  • Gold, M.A. 2010. Redcedar market analysis. In: Gold, M.A. and C.R. McKinley (eds.). 2010. Redcedar - Challenge or Opportunity. Workshop Proceedings. Springfield, MO. Aug 9-11, 2007. pp. 10-23.
  • Gold, M.A. 2010. The next steps. In: Gold, M.A. and C.R. McKinley (eds.). 2010. Redcedar - Challenge or Opportunity. Workshop Proceedings. Springfield, MO. Aug 9-11, 2007. pp. 151-156.
  • Aguilar, F.X., M.M. Cernusca, and M.A. Gold. 2009. A preliminary assessment of consumer preferences for chestnuts (Castanea spp.) using conjoint analysis. HortTechnology 19(1): 216-223.
  • Gold, M.A. and H.E. Garrett. 2009. Agroforestry Nomenclature, Concepts and Practices. Chapter 3. In: Garrett, H.E. (ed). North American Agroforestry: An Integrated Science and Practice. 2nd Edition. Agronomy Society of America, Madison, WI.
  • Gold, M.A., M.M. Cernusca and L.D. Godsey. 2009. Agroforestry Product Markets And Marketing. Chapter 11. In: Garrett, H.E. (ed). North American Agroforestry: An Integrated Science and Practice. 2nd Edition. Agronomy Society of America, Madison, WI.
  • Valdivia, C., L. Zabek, J. Arbuckle, M. Gold and C. Flora. 2009. Human and Institutional Dimensions of Agroforestry. Chapter 13. In: Garrett, H.E. (ed). North American Agroforestry: An Integrated Science and Practice. 2nd Edition. Agronomy Society of America, Madison, WI.
  • Gold, M.A. and M.H. Hall (eds.). 2009. Agroforestry Comes of Age: Putting Science into Practice. 11th North American Agroforestry Conference Proceedings. Columbia, MO. May 31-June 3, 2009. 517 p http://www.centerforagroforestry.org/pubs/proceedings.php
  • Gold, M.A., M.M. Cernusca and L.D. Godsey. 2008. A competitive market analysis of the U.S. shiitake mushroom marketplace. HortTechnology 18(3): 489-499.
  • Cernusca, M.M., M.A. Gold and L.D. Godsey. 2008. Influencing consumer awareness through the Missouri chestnut roast. Journal of Extension 46(6). Published online. 8 p. http://www.joe.org/joe/2008december/rb7p.shtml
  • Cernusca, M.M., M.A. Gold, and L.D. Godsey. 2007. Competitive market analysis - shiitake mushroom producers. In: Olivier, A., and S. Campeau, eds. Proceedings of the 10th North American Agroforestry Conference. Quebec City, Quebec, June 10-13. p. 297-306.
  • Godsey, L.D., M.A. Gold, and M.M. Cernusca. 2007. Online marketing for alternative products. In: Olivier, A., and S. Campeau, eds. Proceedings of the 10th North American Agroforestry Conference. Quebec City, Quebec, June 10-13. p. 507. Abstract.
  • Gold, M.A. 2007. Developing the infrastructure to stimulate agroforestry production in the U.S. In: Olivier, A., and S. Campeau, eds. Proceedings of the 10th North American Agroforestry Conference. Quebec City, Quebec, June 10-13. p. 549-550. Abstract.
  • Gold, M.A., M.M. Cernusca and L.D. Godsey. 2006. Competitive Market Analysis: Chestnut Producers. HortTechnology 16(2): 360-369.
  • Gold, M.A., M.M. Cernusca and L.D. Godsey. 2005. Update on Consumers' Preferences on Chestnuts. HortTechnology 15(4):904-906.
  • Gold, M.A., L.D. Godsey and M.M. Cernusca. 2005. Applying the five forces model to competitive market analysis of Eastern red cedar. Forest Products Journal 55(12):58-65.
  • Kabrick, J.M. D.C. Dey, J.W. Van Sambeek, M. Wallendorf and M.A. Gold. 2005. Soil properties and growth of swamp white oak and pin oak on bedded soils in the lower Missouri River floodplain. Forest Ecology and Management 204: 315-327
  • Hunt, K.L., M.A. Gold and M.R. Warmund. 2005. Chinese Chestnut Cultivar Performance in Missouri. Acta Horticulturae 693: 145-148.
  • Gold, M.A., M.M Cernusca and L.D. Godsey. 2005. Chestnut Market Analysis Producer's Perspective. UMCA Publication 34 p. http://www.centerforagroforestry.org/pubs/chestnutmarketreport.pdf
  • Gold, M.A., M.M. Cernusca and L.D. Godsey. 2004. Comparing consumer preferences for chestnuts with eastern black walnuts and pecans. HortTechnology 14(4):583-589.
  • Gold, M.A., L.D. Godsey and S.J. Josiah. 2004. Markets and Marketing Strategy for Agroforestry Specialty Products in North America. Agroforestry Systems 61:371-382. [Also in Nair PKR, Rao MR, and Buck LE (eds), 2004. New Vistas in Agroforestry : A Compendium for the 1st World Congress of Agroforestry, Kluwer, Dordrecht, The Netherlands].
  • Gold, M.A., L.D. Godsey and M.M. Cernusca. 2004. Eastern Red Cedar Market Analysis. UMCA Publication 48 p. http://www.centerforagroforestry.org/profit/redcedar/analysis.pdf
  • Grossman, B.C., M.A. Gold and D.C. Dey. 2003. Restoration of hard mast species for wildlife in Missouri using precocious flowering oak in the Missouri River floodplain, USA. Agroforestry Systems 59: 3-10.
  • Gold, M.A., R.D. Harris, J.R. McKenna and R.L. Youngs. 1994. Development of graduate and undergraduate programs in agroforestry at Virginia Tech. NACTA J. 38(2):21-25
  • Lelle, M. and M.A. Gold. 1994. Agroforestry systems for temperate climates: Lessons from Roman Italy. Forest and Conservation History 38(3):118-126.
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Revised: January 16 2013
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